Part – A: Principles and Functions of Management

Unit – 1: Nature and Significance of Management

Unit – 2: Principles of Management

  • Principles of Management- concept, and significance
  • Fayol’s principles of management [Test  by Dr. Rupa KV Jayant Colliery]
  • Taylor’s Scientific management- principles and techniques

Unit – 3: Business Environment

  • Business Environment- concept and importance
  • Dimensions of Business Environment Economic, Social, Technological, Political and Legal
  • Demonetization – concept, and features
  • Impact of Government policy changes on business with special reference to liberalization, privatization, and globalization in India

Unit – 4: Planning

  • Planning process
  • Single use and standing plans. Objectives, Strategy, Policy
  • Procedure, method Rule, budget and Programme

Unit – 5: Organising

  • Concept and importance
  • Organising Process
  • Delegation: concept, elements, and importance
  • Decentralization: concept and importance

Unit – 6 : Staffing

  • Concept and importance of staffing
  • Staffing as a part of Human Resource Management concept
  • Staffing process
  • Recruitment process
  • Selection- process
  • Training and Development- Concept and importance, Methods of training- on the job and off the job – vestibule training,
  • apprenticeship training and internship training.

Unit – 7 : Directing

  • Concept and importance
  • Elements of Directing
  • Supervision –concept, the function of a supervisor
  • Motivation-concept, Maslow’s hierarchy of needs, Financial and non-financial incentives
  • Leadership- concept, styles- authoritative, democratic and laissez faire
  • Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers

Unit – 8: Controlling

  • Concept and importance
  • Relationship between planning and controlling
  • Steps in the process of control

Part – B: Business Finance and Marketing

Unit – 9: Financial Management

  • Concept, role, and objectives of Financial Management
  • Financial decisions: investment, financing
  • dividend- Meaning and factors affecting
  • Financial Planning- concept and importance.
  • Capital Structure- Concept
  • Fixed and Working Capital- Concept and factors affecting their requirements.

Unit – 10: Financial Markets

  • Financial Markets: Concept, Functions, and types
  • Money market and its instruments
  • Capital market and its types (primary and secondary),
  • methods of floatation in the primary market
  • Stock Exchange- Functions and trading procedure
  • Securities and Exchange Board of India (SEBI) – objectives and functions

Unit – 11: Marketing Management

  • Selling and Marketing- Concept
  • Marketing Management- Concept
  • Marketing Functions
  • Marketing management philosophies
  • Marketing Mix – Concept and elements
  • Product – branding, labeling, and packaging – Concept
  • Price- Concept, Factors determining the price
  • Physical Distribution – concept and components,
  • channels of distribution: types, choice of channels.
  • Promotion – Concept, and elements; advertising concept, role,
  • objections against advertising,
  • personal selling concept and qualities of a good salesman,
  • sales promotion- concept and techniques, public relations- concept and role

Unit – 12: Consumer Protection

  • Concept and importance of consumer protection
  • Consumer Protection Act 1986: Meaning of consumer Rights and responsibilities of consumers
  • Who can file a complaint against whom?
  • Redressal machinery Remedies available
  • Consumer awareness- Role of consumer organizations and Non-Governmental Organizations (NGOs)